G-STAR RAWNOW OPEN
G-Star RAW is the innovative denim brand. Since 1989, G-Star has been a pioneer within the denim industry; known for its original methods of construction and challenging of conventions. In 1996, G-Star introduced raw denim to a stonewashed-market, conceiving the ‘3D Denim’ construction approach with its G-Star Elwood jeans – spurring an industry revolution. Following a philosophy of “Just the Product”, the brand has an enduring focus on denim craftsmanship and its evolution.